ALHAMRA TOWER - KUWAIT
Chips is a leading electronics store based in Kuwait. We were approached to give the brand an elevated and current appearance making it stand out from the competition. The main design objective was to create a shopping environment focused on the customer while maximizing display space and reducing visual clutter. The layout is based on fixed circular offsets that house all the display elements and partitions. The resulting curved display walls maximize the display area while also creating visual interest. A modular display system was created to fit on the custom acrylic display panels accommodating a variety of display needs.
Photos by Bader Alsabah